Strategy Meeting Facilitation Case Study

- An MNC Electronics & Medical Devices Manufacturer

Situation:

Company A is a hundred-year old manufacturer in the industries of Electronics, Medical equipment,and Lighting. It was one of the pioneers in moving the trend from hierarchical organizational structure to the matrix form during last century. However, confronted with the growing requirement on market orientation and product orientation, the company is forced to adjust its matrix to align itself around global product divisions by eliminating the geographic focus. This HQ strategy, after being received and implemented in China, induces to the overthrowing authority of product divisions and the subordination vested on regions. Coordination and integration has become very challenging and executives in the leadership team start to question and throw doubt on the rationale of their existing structure.

Therefore, in order to better coordinate and motivate senior managers, and to support a continued sustainable development and balanced scorecard success in Greater China, The China leadership team sought to partner with China based consultants who have significant experience in facilitating strategic planning and senior leadership team meetings. The chosen consultants will team with the China leadership team to help design and facilitate a 3-day off-site with desired outcomes.

Solution:

As a part of the planning for the offsite, MGP developed an interview protocol and scheduled interviews with each of the 11 members of the China Management Team regarding their perceptions of the vision, mission, role and scope of the China Management Team; opportunities and constraints; roles and responsibilities; possible Management activities going forward, team balanced scorecard metrics, etc.

MGP summarized and presented the interview results to the China President and the China Management Team for feedback, to identify common ground and ideas for further development of the team; MGP drafted vision, mission, scope, role and responsibility, future activity possibilities, and metric discussion document, etc.

Based on the preliminary interviews, MGP met with the China President of Company A to develop a final off site agenda and pre-work assignments ahead of the off-site.
After consolidation, MGP finalized the 3-day meeting agenda which included company strategy, vision and mission review, yearly performance review, SWOT analysis, BSC analysis, clarification of roles and responsibilities, supplemented by a lot interactive discussions, exercises, and activities among breakout groups. Two senior MGP consultants Dr. William Mobley and Dr. Christina Showalter facilitated the conference.

The meeting receives great success; every attendee found it highly valuable for the integration and better alignment of their organization.